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As a home-based Singapore business, Ticked Pink offered bags, blankets, lunch boxes and more - each with an embroidered personal touch of a name or monogram.

Because the fabrics and embroidery were customizable, the Tickled Pink owner wanted the site designed to show the various product "ideas" available - with the cusomter calling to ordered a customized and personalized speciality.

The site was categorized by type/function with examples of swatch options also clearly shown on each product's detailed page (homepage and Tier 3 shown).

The items sold were mainly for children, so the site design was fun, light and colorful with bubble gum pink, apple green and chocolate accents. However, there was also a touch of sophistication with the floral top and bottom (which lengthened to fit the screen when necessary).

In the same regard, since embroidery was such an important part of the business, "stitching" was been added to various parts of the graphics.