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LULU Australia is an exciting brand of fun and funky bags and accessories. The attractive styles are combined with a colorful range of fabrics to produce truly unique and exclusive designs.

This specific site focused on the Singapore franchise. Each section held simple data that highlighted product details and options.

In the same vain, the top border and background showcased popular fabric swatches that are unique to Lulu Australia products only.

The red scheme was chosen as it's a strong power color but, with the pattern and white combined, soft feminine touches were also added.

Questionaires as to how customers learned of Lulu pointed to over 80% exploring the web site first - and then buying online or seeking out a venue to purchase.