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BetaStem is conducting research for some pretty serious stuff: Adult Stem Cell Therapy.

With scientific research in mind, I advised the team to design the site away from the 'norm' > portraying their information in both a HIGH-TECH and EASY-TO-USE FORMAT that invites the user with advanced knowledge yet is still easy-to-understand.

Since the material is of sensitivity, only minimal information was wanting to be highlighted but, I believe, a design (under this topic) with too much white space would not proclaim one of stability.

With all these goals in mind, the MINIMALISTIC APPROACH and GRID-LAYOUT begins with the STRONG COLORS welcoming you. All the BetaStem information is based within one screen shot, lending to an incredibly fast download within a modern design. JavaScript navigates the user from one mini-section to another - filling the screen with purpose and assurance.

SOCIAL AWARENESS is also brought to the forefront with the latest relevant Twitter conversations.